India’s multiplay service revenue is poised to grow steadily, reaching USD 3 billion by 2029, reflecting an increase from the USD 2.4 billion recorded in 2024.
The projected compound annual growth rate (CAGR) of 4.2% is driven by the increasing number of households subscribing to bundled telecom services.
2024 Comparison: India's Multiplay Service Revenue Poised for 4.5% CAGR Growth from 2023 to 2028
The expansion of fiber-optic infrastructure across the country is playing a key role, as improved access to high-speed broadband is encouraging more consumers to shift to multiplay packages that combine services like broadband, telephony, TV, and over-the-top (OTT) content. These packages often come with cost-saving benefits.
GlobalData's report indicated that, in 2024, doubleplay bundles—typically combining broadband and telephony—dominated the market, representing 78.4% of all multiplay households. Tripleplay and quadplay services followed with 12.2% and 9.4% shares, respectively.
Despite its dominance, the share of doubleplay services is expected to decline slightly over time, as more consumers adopt tripleplay and quadplay options. Tripleplay services are forecast to grow at a faster pace, with a projected CAGR of 16.6%, as users integrate pay-TV with internet and telephony.
To accelerate adoption, operators are offering incentives such as discounted packages and free access to popular OTT platforms.
Reliance Jio led the multiplay market in household subscriptions in 2024. Reliance Jio’s stronghold is attributed to its extensive fiber network and a large broadband customer base, enabling rapid expansion into bundled offerings.
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