True Corporation has announced plans to utilize consumer insights and artificial intelligence (AI) capabilities to improve its services and optimize its operations in Thailand.
The company will focus on three strategies namely, world-class customer experience, digital growth champion, and future-ready performance to strengthen its service offerings.
“We aim to create value and better future for all stakeholders including consumers, businesses, vendors, shareholders, and investors, thereby driving the country’s society and digital economic growth,” said Manat Manavutiveth, Chief Executive Officer, True Corporation.
True is committed to providing top-notch experiences for both individual and enterprise customers through its advanced network and is equipped with cutting-edge 5G technology that enhances consumer experiences across the country.
Prioritizing Omnichannel Services
The Business Network Intelligence Center (BNIC) will utilize AI technology to play a crucial role in delivering tailored service designs and personalized privileges. True's primary objective is to improve customer experience by prioritizing omnichannel services and using AI to support client interactions.
True also plans to improve operational efficiency through simplified value chain, global and local partnerships, and implementing industry-leading processes, while prioritizing products and services that are necessary and user-friendly.
The company is dedicated to promoting a cooperative working relationship, enhancing digital capabilities, and contributing to the development of Thailand's digital economy.
The diversification of True Corporation's approach by utilizing consumer insights and artificial intelligence (AI) capabilities offers several advantages. Firstly, leveraging consumer insights allows the company to gain a deeper understanding of customer preferences, behaviors, and needs. This knowledge enables True Corporation to tailor its services and offerings more effectively, thereby enhancing customer satisfaction and loyalty.
Additionally, integrating AI capabilities into its operations enables the company to automate repetitive tasks, optimize processes, and improve efficiency. By embracing AI-driven solutions, True Corporation can streamline operations, reduce costs, and maintain a competitive edge in the dynamic telecommunications market.
Furthermore, the adoption of three key strategies— world-class customer experience, becoming a digital growth champion, and future-ready performance— underscores True Corporation's commitment to innovation, excellence, and sustainability. By focusing on these strategic pillars, the company can strengthen its service offerings, drive digital growth, and position itself for long-term success in Thailand's telecommunications industry.
