Vodafone Idea (Vi) has launched an AI-powered solution to identify and flag spam messages received by its users.
Since its testing phase, the solution has flagged more than 24 million spam messages, according to a statement from the company on Monday.
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“As more customers embrace digital communication, we recognize the growing threat posed by SMS-based spams and potential scam attempts,” said Jagbir Singh, CTO, Vodafone Idea Limited.
“Our AI-powered spam detection technology reinforces our commitment to customer safety by delivering proactive, real-time protection,” he added.
Vi’s AI algorithms are trained on millions of SMS examples to detect potential threats, such as fraudulent links, unauthorized promotions, and identity theft attempts. The predictive AI system learns from patterns in incoming data, including phishing links, unusual sender information, and common spam phrases, improving its detection accuracy over time.
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In September, Bharti Airtel, India’s second-largest telecom service provider, introduced an AI-powered solution to notify smartphone users about potential spam messages. Airtel's solution analyzes one trillion records in real time and has demonstrated its ability to accurately predict more than 99% of spam messages and 97% of spam calls, according to the company.
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