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TrueBusiness, a top provider of integrated communications and digital solutions for businesses of all sizes, has partnered with Infobip, a global cloud communications platform, to introduce True CPaaS (True Communications Platform as a Service).

This cutting-edge, AI-powered communications solution aims to enhance the digital customer experience in Thailand by combining all communication channels into one platform.

This simplifies the management of customer interactions and allows for personalized conversational experiences using customer data. True CPaaS is suitable for businesses in various industries like finance, insurance, retail, e-commerce, tourism, and healthcare. The platform is easy to deploy and ensures high data security.

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Mr. How Lih Ren, Head of Commercial, Strategy, and Telco-Tech Partnerships at True Corporation Plc, stated that TrueBusiness is committed to developing communication solutions that meet the evolving needs of businesses in the digital age. The collaboration with Infobip has led to the launch of True CPaaS, which enables enterprises to manage multiple communication channels effectively and enhance customer experiences.

The platform allows businesses to personalize interactions with customers through various channels like voice calls, SMS, email, and social media. By leveraging AI technology, businesses can collect customer data, analyze communication messages, and customize interactions based on customer preferences, leading to increased sales and successful marketing campaigns.

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Mr. Johan Jensen, Regional Telecom Growth Lead at Infobip, expressed his excitement regarding the partnership with TrueBusiness and the partnership’s potential to revolutionize the Thai market with advanced cloud communication solutions. The collaboration aims to elevate customer experiences and drive digital transformation for enterprises, ultimately improving customer satisfaction.

True CPaaS offers three key benefits to businesses: personalized conversational experiences, automated and always-on communication, and empowered customer insight data. The platform can be integrated with existing CRM and ecommerce platforms to provide a seamless end-to-end customer experience; from marketing, to sales, to customer support. Moreover, businesses can access conversation history and insight reports to enhance customer engagement and satisfaction.

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